Thom Fountain is a copywriter, strategist and journalist working out of the upper Midwest.

Babe Ruth Baseball
Youth baseball is in decline and what’s left of community programs are being decimated by expensive, elite, private teams. So we tied the appeal of baseball back to its grounded roots through a showcase TV spot and backed it up with a social campaign and content-heavy minisite.
Visit Site   +   Art Director: Kaitlyn Bryan   +   Videographer: Michael Neary   +   Writer, Editor, Strategist: Thom Fountain
Script
In 1956 a group of guys in Eau Claire, Wisconsin got together and decided to play ball. They called it Babe Ruth.

They didn’t wear fancy uniforms.

They didn’t have the nicest, newest gear.

What they did was throw strikes.
What they did was hit it a mile.
What they did was run hard and slide even harder.
What they did was win championships.
What they did

and still do

is play ball.

Learn more about the past and future at Eau Claire Babe Ruth dot org.


We aired a showcase spot during the most watched World Series in decades, featuring local faces that had played Babe Ruth through the years. Then we followed it up with loads of content for viewers to dig deeper.


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Campaign
Babe Ruth Baseball
Concept + Copy + Content
Youth baseball is in decline and what’s left of community programs are being decimated by expensive, elite, private teams. So we tied the appeal of baseball back to its grounded roots through a showcase TV spot and backed it up with a social campaign and content-heavy minisite.
Social
We Did The Math
Concept + Copy
The LE Phillips Memorial Public Library Endowment Fund has a long name and a complex system to grow money, so we built them a campaign that played on that math. We built a series of GIFs, each playing on a complex math problem that no one really needed to know the answer to.
Editorial
Eau Claire Sound
Concept + Writing + Video
Every scene has a defining sound: the somber grunge in Seattle, the bizarre, noisy folk of North Carolina, the atonal experimentation of Brooklyn. So as Eau Claire grew into a hotspot of nationally-bound musicians, we tried to find that thread through an immersive web and print experience.
Marketing
CygnetLake.com
Concept + Copy
It’s hard to beat the pull of jealousy. So when we were tasked to build a new site for a forested Canadian lake resort, we played to the fact that everyone wants to imagine themselves up in the great North and personalized the message with a robust database of dynamic copy.
Branding
Draft Design House
Name + Voice + Manifesto
When a couple of former coworkers were starting their own business, I helped to name and brand the company. We needed to create a forward thinking voice without going too far – most of their clients were small business owners who didn’t want to sort through technobabble or buzzwords.
Editorial
Volume One
Writing + Reporting
Over the course of five years and positions from freelancer to managing editor, I’ve written over 200 articles, blog posts, and content pieces for the Chippewa Valley’s arts and culture publication. This is a sampling of some of the best pieces I wrote and/or concepted.