CYGNET LAKE

Get closer to nature one pixel at a time.

Brief:

Cygnet Lake has some of the best fishing in Ontario and views that'll make your Instagram blow up, but it's served the same clientele for decades. As that population retires and ages out of summer treks, we had to shift the story with a new website and brand.

Execution:

We were tasked to rebuild the brand and website of the forested Canadian lake resort, bringing it to the next generation without losing its personal charm. We did that by playing to the dichotomy of a perfect Cygnet vacation: a relaxing week up north, with easy adventures in reach.

We paired ambitious, bold headlines with dreamy imagery from the camp, showing the beauty of the wild.

We pitched using IP address data to deliver dynamic copy for each visitor, tailored to their location and current weather report, telling them exactly what they were missing.

Cygnet Blog

Generic

How’s the weather where you are? Because it’s gonna be perfect up at Cygnet. Gorgeous summer nights out on the lake, rolling thunder storms cozied up on the couch, crisp mornings on the hunt. Yeah, we can’t wait until you’re here either.

New York, Over 40º

We can't guarantee it'll be cooler here, but we can promise quiet. Not silence, mind you. There's still the splash of the walleye jumping in the morning, and the songbirds singing, and the crackling fire as roast your s'more. Yeah, we can't wait until you're here yet either.

Texas, no matched weather

Everything’s bigger in Texas, but you know what we like? Cozy. A nice cozy cabin, a cozy private lake, and a cozy community enjoying the great outdoors. We’ll agree with you on big game, but luckily we’ve got that too. Yeah, we can’t wait until you’re here either.

Wisconsin, Under 40°

It’s a little chilly this time of year in Wisconsin. Maybe it’s the perfect day to gather ‘round a fire with your friends and family and dream of casting your lines on the lake up north. Yeah, we can’t wait until you’re here either.

We dug into the details with everything from naming the cabins to researching a whole lot of fish. Clear in-page Navigation made even complex info easy to find and read.