welly-head.png

Welly

 

WELLY

Bring some fun to first aid without losing the focus.

 

 Brief:

First aid has been dominated by a few major brands and generics for decades, leaving space for someone who didn’t just bring quality, but broke up the monotony.

 

Execution:

I wrote packaging copy to hit the balance of showing the fun, creative side of the brand while giving consumers the information they needed clearly and in plain language. Catchy taglines and product names were paired with detailed descriptions to hit the best of both worlds.

 

 
welly-images.png
 
Childrens-Back-Grey.png