DRAFT DESIGN HOUSE
Sell a branding agency to a market where branding is undervalued.
Brief:
When a couple friends were starting a design shop, they needed to convince a small Wisconsin city that solid work was worth the cost. So we harkened to the work ethic business owners knew.
Execution:
I jumped in to help Draft Design House solidify their brand voice, naming the company and writing its first manifesto. Three years later, the company grew into a full-service agency and I joined as its copywriter and strategist.
MANIFESTO
Draft Design House is dedicated to our craft, our clients and our Midwest work ethic.
Every great project starts as a draft: an idea, a concept that has to be developed and shaped into a stellar finish. At Draft Design House we pride ourselves on that process. When you work with us, you won’t get boilerplate. You won’t get a template or some made-for-the-masses schtick. You’ll get a community of creators who are dedicated to building you the brand and resources you want to deliver to your customers. We’ll take that concept, that inkling of an idea and create a full-fledged solution. Then, we’ll roll up our sleeves and get it done. Born and bred of a Midwest work ethic, we put in the effort we need to not just rush to the finish, but to craft your project with the precision you demand. So, let’s get started.
